The move to online advertising has accelerated hugely in the last five years.
The introduction of 3G wireless sticks for laptops, Apples iPad and iPhone, Android handsets - means there are now over 11 million Australians who have mobile internet access in 2011 - a 50% increase in just 12 months.
Additionally over 1.8 million business and 8.4 home internet users are online in Australia - every hour of every day of the week - each one a potential client or customer.
Here are some recent statistics on
online search terms, and the number of Australians who searched monthly.
plumbers................................................................368
000
electricians.............................................................301
000
landscaping...........................................................246
000
home construction................................................60 500
accountants..........................................................301 000
lawyers...................................................................550
000
real estate..............................................................7
480 000
car dealers............................................................550
000
auto mechanics....................................................201 000
restaurants.............................................................3
350 000
source : google adwords
Does you business fall into any of these categories?.
Chances are that a number of your competitors are already have their own
websites.
Many businesses are wary of the costs of a business website. Compare the
costs below :
- Leader Newspaper 2 col classified...........................................$7700 per year
- Melbourne Yellowpages quarter page.....................................$12,500 per year
- Suburban flyer drop (10 000 homes)..........................................$6500 per drop
- Local Radio advertisement ......................................................$10 000 per stn
- Local TV advertisement.............................................................$100 000 per stn
- BUSINESS WEBSITE........................................................................$2500
A business website is available 24/7
365 days a year. It doesnt need to be collected from the letterbox like a
local newspaper.
It isnt left at home when you need it like yellowpages. It doesnt require
you to be listening for the 15 or 30 second broadcast like a radio or tv
advertisement. It is the most available form of advertisement today, always
as close as your home or business computer or your 2G or 4G mobile phone.
